Gruden was excited to announce the launch of the new Business Events Sydney (BESydney) website and Flex application earlier this week.
Business Events Sydney (BESydney) bids to host meetings and congresses in Sydney. They help with conference bidding, provide free assistance and non-biased advice to anyone considering or planning an event or incentive in New South Wales (NSW), and are responsible for marketing Sydney and NSW as a leading business events destination.
Primary users of the site include meeting/event planners with confirmed events in Sydney and NSW and BESydney members. The general objectives of BESydney in the refresh of their site were to:
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Increase use of the website as a preferred information source by meeting/event planners choosing Sydney or NSW as their location to hold an event, conference, incentive, corporate meeting or exhibition
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Increase the use of the website by meeting/event planners who already have a confirmed event for Sydney or NSW as their information source for finding suppliers and using the BESydney’s services
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Increase use of the website by BESydney members in advertising their own venue or services, learning more about the BESydney, their membership and events won for Sydney and NSW
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Develop the BESydney’s existing email communication program and execute customised online communications to introduce BESydney and to promote Sydney to international and Australian associations and corporates and incentive markets in Asia, particularly in China, Taiwan and Korea.
As well as redesigning the site, Gruden custom-built a cutting edge Flex application which allows users to log on and request an online proposal. Check out the new site here.
