This week, Gruden and Disney Channel Australia celebrate the release of their latest online user-generated game, the Hannah Montana Cover Styler.
Disney approached Gruden with the concept of building a sustainable campaign to raise and maintain awareness for Disney Channel’s Hannah Montana TV show and movie through an online experience that is unique to the Disney Channel website, while being flexible enough to carry across other brand identities.
Children can log on to the Disney Channel site and create their own magazine cover featuring Hannah Montana, or alternatively, themselves, with the opportunity to feature in the Top 20 Gallery and have their magazine cover rated by other users.
The application was developed with full object-oriented design approach and extensibility in mind. The front-end application was built using ActionScript 3 for Flash Player 9 while the back-end application was built using ColdFusion mainly exposing CFC remote methods that are consumed directly by the front-end application.
Using Gaia Framework for Adobe Flash, the front-end application was built rapidly to handle inter-page navigation and deep-linking (a method that allows browsers to track navigation history within Flash). As a result, users can easily bookmark a page within the Flash application and navigate directly to a page, i.e. the Gallery or Top 20 section, without having to load the introduction screen.
The front-end application was built on a custom MVC framework based on the publisher-subscriber design pattern, which provides flexibility when handling various events and user interactions. The framework enables process separation between programmers and designers when working on the same Flash components, which was a very important aspect given the evolving nature of the application in terms of functionality and visual design.
This is a great showcase for Disney Channel Australia as it is the first Australian commissioned and produced application that will go global for Disney Channel. Consider yourself magazine cover material? Upload your photo and start creating your masterpiece here.
June 19th, 2009 at 3:59 pm
i love hannah