Australian businesses plan to invest more than AUD$17.9 billion dollars on digital services in 2009, a survey by the Australian Interactive Media Industry Association (AIMIA), IBM and Hyro has claimed.
AIMIA’s first annual AIMIA Digital Services Index reported that revenue generated through digital services in Australian business jumped by 17 per cent in 2008, and now accounts for nearly one in every four dollars earned.
The Index said that organisations will next year target 40 per cent of customers through digital initiatives. Despite these figures, AIMIA chief executive John Butterworth said there is evidence of under investment in digital services: “While digital initiatives now sit behind 40 per cent of customer interactions, and 25 per cent of revenue, investment in digital services will reach only 14.3% of organizational expenditure for 2009, indicating significant under-investment in digital services”.
