Successful online businesses and organisations all have one thing in common: they are useful for their users. Whether a user returns to your website to buy, learn, share, converse, donate, research or be entertained is purely determined by the purpose of your website. Whatever the angle of your online presence, a common need is visible: retention. For [...]
Yearly Archives: 2009
Breast Cancer Month: Support the cause
Show your support for breast cancer survivors, and the ongoing research to stamp out the disease. Twibbon.com have launched a virtual pink ribbon which can be added to your Twitter profile picture to show your support during the month of October. Click here to get a ribbon displayed on your Twitter profile. You can check mine [...]
Posted in Design Comments closed
Leverage external benchmarking
Most websites utilise web analytics to track usage and visitor behaviour. Some companies even take this one step further by studying competitor sites using a tool such as Hitwise. This is known as competitor intelligence (CI) or external benchmarking. But Hitwise isn’t free, and what if your company doesn’t have an analytics budget? This post [...]
Posted in Analytics Comments closed
Apocalypse Now
So most of you probably woke up today wondering why you missed the memo that Armageddon had arrived. Sydney’s dust storm is the talk of the town for the morning, so I thought I’d pop up a few photos taken by our staff around town in the early hours. Photographers AND coders, who knew?! Share [...]
Posted in Gruden News Comments closed
To App, or not to App? iPhone applications and your business
The success of Apple’s iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It’s an entirely new platform for most, and it is quickly becoming a powerful way to influence consumers. More and more, our clients are asking our advice on the value of iPhone apps. [...]
Posted in Industry Comments closed
Gruden launches SkillsDMC on Sitecore CMS Platform
SkillsDMC is a not-for-profit organisation that facilitates education and training across the Resource and Infrastructure sectors. The SkillsDMC website provides tools, research and competency-based training resources to assist skills-short mining and infrastructure enterprises. The underlying foundation of this resource is a scalable, flexible and easily updatable content management system, Sitecore CMS. Sitecore CMS allowed Gruden to build [...]
Posted in CMS, Design, Recent Projects Comments closed
Web Directions South 09
October is going to be a huge month for the web in Australia with both the Web Directions South conference and the inaugural Web Week. Web Directions brings together the many disciplines that shape the web – web design, front-end and back-end development, information architecture, interaction design, accessibility, data visualization and much more – and [...]
Posted in Gruden News, Industry Comments closed
Socialnomics 2009: The Social Media Revolution
It still amazes me today how fast this shift has changed the way we communicate. This is a fascinating look into the changes within the digital sphere in the last 12 months alone, and a fantastic summary of the magnitude of the social media revolution. If you have 5 minutes, I highly recommend taking the time to [...]
Posted in Industry Comments closed
Gruden Launches Consulting WorX in FarCry CMS
Today, Gruden launches Consulting WorX, an innovative online marketplace specifically designed to match businesses with consultants for various projects. Consulting Worx is a new way of doing business that gives you and businesses a better work life balance as well as a great online network and community. Businesses simply post a new job and can [...]
Posted in Gruden News, Recent Projects Comments closed
Zeke & Luther online campaign for Disney Channel Australia
Disney Channel Australia & New Zealand approached Gruden to develop an online campaign with the purpose of creating interest in and awareness of the TV premier of Zeke & Luther on Disney Channel. Additionally, the brief was to support sustained interest in the show via unique online applications, video and content opportunities. Gruden aimed [...]