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Archive for January 2009

Gruden Nominated for Two AIMIA Awards

January 22nd, 2009 by Gruden

Well it’s that time of the year again and the AIMIA Awards are fast approaching.

Gruden is thrilled to announce that they have been nominated again this year as finalists in two categories.

Gruden, in partnership with Disney Channel Australia, has been nominated in the category of Best Childrens for their interactive flash game, Hannah Montana Cover Styler. Want to see your face on a magazine cover? Check out the game here.

Additionally, based upon Gruden’s recent expansion into China and New Zealand, we’ve picked up a nomination in the Export Achievers Category. Capitalising on the recent growth of digital within the Australasian market, Gruden’s had flourishing success in the region in recent months, with plans for future expansion.

Get behind Gruden this year and barrack for Australia’s leading digital talent at this year’s AIMIA awards.

Qingdao Software Park Site Goes Live

January 15th, 2009 by Gruden

Gruden China has recently launched the English version website of Qingdao Software Park, a leading technology hub in North China, with outstanding results.

The client is extremely happy and excited about the launch. Jianzhi Li, Director of Qingdao Software Park, comments on the success of the project:“The appealing new western-friendly design greatly improves our image online while the content truly presents our advantages.” 

The launch is also a perfect example of Gruden’s competence and resource optimisation since opening our doors in the Chinese market – “Designed in Australia” coupled with “Made in China” does deliver. This approach is also commonly referred to as the “Water Cube” model.

Stay tuned to the Gruden blog and see how we help more Chinese organisations revolutionise their online presence!

State of the Web Survey Results

January 12th, 2009 by Mark

Back in December we blogged about the “State of the Web 2008″ survey that was being conducted by our friends at Web Directions. At last, the results are in, and we thought it would be interesting to see how Gruden stacks up to our colleagues.

Firstly – who responded? There were over 1200 responses of whom almost 20% identified as working for companies with between 10-50 employees – this was the biggest single group and is the category Gruden falls into (with 41 staff members). 25% of respondents identified as working for a Design Agency, which also most accurately describes Gruden.

In terms of operating systems used, Mac OS X 10.5 pipped Windows XP. Gruden has traditionally been a Windows house. Whilst Windows still dominates, over the past 2 years we’ve seen a slow, steady shift towards Macs. Right now, it’s likely that at least one person working on a project spends a good portion of thier time on a Mac. This gives us a balance while ensuring we’re still in touch with most users.

On the browser front the results were even more skewed away from the incumbent with only 4% of respondents using any version of IE as their primary browser. Unsurprisingly Firefox was far and away the dominant choice (60%), followed by Safari (20%). At Gruden most people use Firefox as their main browser, although there are more that 4% using IE7 and one director who swears he’ll never move away from IE6 – “because that’s what users use”. The stats are slowly proving him wrong, but 20% is not a number you can ignore.

In terms of which browser respondents test their work in, there was a much greater spread with IE6, IE7, Firefox and Safari all being targeted by around 80% of developers. Firefox 2 & Opera each got close to 50%. IE8, Google Chrome and Mobile Safari (iPhone) were being targeted by 20-40% of developers. Gruden have been using a system similar to Yahoo’s Graded Browser Support for a number of years with IE6+, Firefox 2+, Opera 8.5+ and recent versions of WebKit (Safari, Google Chrome, Adobe AIR) being our primary targets. WebKit is increasingly becoming a focus for us as it is used as the default rendering engine on iPhone, iPod Touch, Google Android, Palm and Blackberry handsets.

Next in the survey was markup. In this area our approach diverges significantly from the main stream. 70% of respondents said they use some form of XHTML, while at Gruden we prefer to stick with HTML 4. We have long thought that XHTML was a bit like putting lipstick on a pig and that the future direction (XHTML2) was focused on numchuks and jet packs instead of real world problems. We have instead chosen to embrace the inherent piggy-ness of HTML and this view has been partially vindicated with recent efforts on the HTML5 specification. It wouldn’t be at all surprising if the figures swung significantly from XHTML to HTML5 in future editions of this survey.

On the question of validating markup, it was great to see that validation has become standard practice. 36% said they always, 32% said they frequently and 23% said they sometimes validate their markup. It’s a similar story with using tables for layout with only 10% saying (admitting?) that they do. Validation and CSS based layouts have been standard practice at Gruden since we initially got involved with the Web Standards Group back in 2003 – it’s great to see that this approach has really caught on.

The survey goes on to cover a number of other areas including back-end platforms, databases and other stuff that really only interests developers. All in all it was interesting to participate in the survey and to review the results – seeing how things change year to year will probably be even more enlightening.

Gruden Launches Save Food Stop Waste

January 7th, 2009 by Gruden

Save Food Stop Waste is a Do Something! Initiative which is a call to action to reduce food waste in Australia. The campaign has 6 key aims:

  1. To reduce the 3 million tonnes of food that Australians waste every year.
  2. To minimise the amount of food that is thrown out by restaurants and the  manufacturers, retailers and distributors of food.
  3. To maximise public awareness of the environmental impact of Australia’s food – particularly with regards to food waste and the impact of getting food from “the paddock to the plate”.
  4. To improve the measuring and auditing of Australia’s food waste – particularly by Federal and State Government waste agencies.
  5. To have national and state food waste reduction targets put in place and monitored by Federal and State Governments.
  6. To maximise the amount of usable food that is donated to food charities.

Thank you to the development team for all their hard work on these Do Something! sites.

Thank you to the design team for the exceptionally high standards provided toward this site and the Bottled Water / Paperless sites.

The site will be exposed to such areas as TV and magazines and are accompanied by celebrity ambassadors such as Kylie Kwong.

Do Something is a new type of not-for-profit organisation that combines the resources of the business community and the goodwill of the public at large. Established by Planet Ark founders Jon Dee and Pat Cash in association with Tina Jackson, former Executive Director of the National Trust of Australia, Do Something is a multi media initiative to get Australian business and Australians to volunteer, donate, and fundraise more for charities and local organisations.

Website can be viewed at http://www.savefoodstopwaste.com/

One Response to “Gruden Launches Save Food Stop Waste”

  1. TM says:

    Recently, I began noticing how upset/angry/annoyed/frustrated I was becoming when I witnessed food wastage.
    A couple of things sparked it enough that my attention was ‘in the moment’ rather than ‘after the fact’:
    I was helping my brother with some house cleaning, when his work hours increased, and I was unemployed. I was struggling to find money to put food on the table, literally, and here I was helping him by cleaning his kitchen (dishes, etc), and witnessed copious amounts of foods literally being wasted.
    The food was perfectly fine – but his habits of storage and his attitude to ‘left-overs’ was resulting in perfectly good food going to waste because it was left out on the benchtop, or not stored properly in the fridge.

    I was sickened, because I knew I couldn’t afford to do that and would never do that anyway.
    I was going without proper meals during my unemployed stage, while I was witness to his ill-educated and sadly ignorant attitude about the impact of food wastage.

    It lead me to be more aware of the impact of wastage, and going through the supermarket and greengrocer brought the impact home even further.

    Without doubt there needs to be a much stronger and more enforceable means to severely restrict, reduce, and re-educate people about, the dreadful cost of food wastage across the globe.
    From cost of agriculture, and increasing environmental impact, to increasing costs of foods, and even the effects on health.

    I want to start or be part of a very decisive action group that brings this entire issue to the forefront.
    I would like Australia to be the leader in Food Management.

    Let me know where I can participate, where I can find resources and do research to make this a potent educational subject and truly bring this subject up to the plate, so that the very thought of food waste becomes “unpalatable”.

    Thanks
    Terri

Gruden Returns for the New Year

January 6th, 2009 by Gruden

Gruden opened its doors for 2009 yesterday, following a well-deserved break.

We’re looking forward to another prosperous and successful year ahead! Don’t forget to keep in touch.