When a UK developer & blogger wrote about a bug he thought he’d found in Ryanair’s booking system he was promptly abused in his comments by someone identifying themselves as “Ryanair staff”.
However when the IP address of the commenter was traced back to Ryanair’s offices their PR team reacted swiftly with the following:
“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.
“Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.”
Alienating customers is never a great strategy. Alienating vocal online communities is just madness.
