July 16th, 2009 by Philippa
Today marks the launch of the Paper-Less Alliance, a Do Something! initiative instigated by Planet Ark founders Jon Dee, Pat Cash & Tina Jackson.
“We’re calling on businesses to make a bigger effort in switching their customers and suppliers to electronic billing,” said Jon Dee, the Founder of Do Something. “Emailing bills and invoices instead of posting them is just one way businesses can save money as well as the environment.”Going electronic is common sense.
Getting customers to fill in electronic forms is far more efficient and cost effective than getting them to fill in paper-based forms. Storing your documents electronically is also much more effective and cheaper than storing them on paper in warehouses. Searching for bills electronically is also far quicker than searching for them in a lever arch file.
The aims of the Paper-Less Alliance are to:
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educate Australian businesses about the efficiency and cost-saving benefits of reducing their paper use
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significantly reduce the postage bills of Australia’s businesses
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provide solutions, tools and advice that enable businesses to help the environment and their bottom line
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recruit thousands of Australian businesses of all types to go ‘Paper-Less’
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reduce the use of office paper by 20% within 5 years
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maximise the amount of office paper being recycled
Gruden is proud to be one of the founding partners of the Paper-Less Alliance and the Do Something! campaign initiatives. Check out more about this campaign via the Paper-Less Alliance website, designed and developed by Gruden utilising Sitecore CMS, which celebrated its official launch today.
While many organisations have started using recycled paper and, in turn, recycling the paper they use, reducing consumption is the most effective way to go green and minimise demand on limited resources. Adobe provides a number of solutions that deliver cost, efficiency and environmental benefits through software such as Adobe Acrobat and Adobe LiveCycle ES. To understand how Gruden can help your company work smarter and be environmentally friendly at the same time, get in contact with us today.
Together, we can all go “Paper-Less!”
Posted in Recent Projects
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July 9th, 2009 by Philippa
Moving from Sales into my new role as a fully-fledged Grudenite Account Manager, I’ve been looking to some of my mentors and various industry mouthpieces for some inspiration on effective mechanisms for online/offline campaign integration, online campaign development and how to mould some structure around the concept of the ‘big idea’.
Life at the Bottom, a creative industry blog for young upstarts within the advertising, public relations and digital sectors provided just the insight I was looking for.
There is a common perception in the creative industries that a big idea is a complicated one. A loud and zealous client might complain, “This idea needs bells! It needs whistles! Throw in some cornices! And shebangabangs! Would someone please give this idea some shebangabangs!” To hell with shebangabangs! We need simple ideas. The ones that seem so simple it’s a ‘risk’.
The fact is, nothing rings truer. Last week, the ‘Best Job in the World’ campaign picked up an unprecedented 3 Gold Lions at Cannes. The concept? A classified advertisement. As Mark Pollard simply puts it:
Content = Conversation = Content. Don’t use Social Media, let it use you.
Unfortunately, social media and the utlisation of online channels is in the too hard basket for many companies. In reality, if the ‘big idea’ is simple, digestable, relevant and entertaining, social media will do your leg work for you.
Posted in Under The Hood
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July 8th, 2009 by Philippa
This morning, SMH Environment ran an article announcing that the Southern Highlands village of Bundanoon is poised to become the first town in Australia, and quite possibly the world, to ban commercially bottled water.
Jon Dee, Director of the environment group Do Something!, says the campaign is similar to the decision to ban plastic bags in Coles Bay, Tasmania, in 2003.
“The community reaction in Coles Bay was very good, and I hope that if people do see the benefits of having free filtered-water fountains in Bundanoon, then they will go for the alternative.”
Gruden, a long-standing supporter of the Do Something! environment group, frequently undertakes pro bono work for many of the Do Something! websites, including The Bottled Water Alliance, Ban the Bag and Foodwise.
Posted in Recent Projects
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