Comments on: To App, or not to App? iPhone applications and your business http://blog.gruden.com/2009/09/to-app-or-not-to-app-iphone-applications-and-your-business/ Gruden life, the web, our latest projects Wed, 10 Mar 2010 19:31:09 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Mark http://blog.gruden.com/2009/09/to-app-or-not-to-app-iphone-applications-and-your-business/#comment-5260 Mark Mon, 21 Sep 2009 09:02:59 +0000 http://blog.gruden.com/?p=867#comment-5260 Being a surfer, surf report tools are the killer mobile app for me and they can be measured pretty accurately against the criteria in this article. Oakley and Surfline put out a beautiful app some time ago (http://www.surfline.com/iphone/), the only trouble was the data for Australia was worse than useless so it languished unused on my iPhone. More recently Hurley and Coastalwatch put out an iPhone app (http://www.coastalwatch.com/news/article.aspx?articleId=6402) and as an Australian surfer would expect from Coastalwatch the data is detailed, accurate and up to the minute. My only real complaint about this app is that it doesn't default to the beach closest to my current location, but instead I have to navigate to NSW and then through a list of beaches to the one I'm after. There are probably a couple of good tips in there for people looking to make iPhone apps that get used. Being a surfer, surf report tools are the killer mobile app for me and they can be measured pretty accurately against the criteria in this article.

Oakley and Surfline put out a beautiful app some time ago (http://www.surfline.com/iphone/), the only trouble was the data for Australia was worse than useless so it languished unused on my iPhone.

More recently Hurley and Coastalwatch put out an iPhone app (http://www.coastalwatch.com/news/article.aspx?articleId=6402) and as an Australian surfer would expect from Coastalwatch the data is detailed, accurate and up to the minute. My only real complaint about this app is that it doesn’t default to the beach closest to my current location, but instead I have to navigate to NSW and then through a list of beaches to the one I’m after.

There are probably a couple of good tips in there for people looking to make iPhone apps that get used.

]]> By: iPhone Application Development http://blog.gruden.com/2009/09/to-app-or-not-to-app-iphone-applications-and-your-business/#comment-5238 iPhone Application Development Sat, 19 Sep 2009 12:14:09 +0000 http://blog.gruden.com/?p=867#comment-5238 I truely Agree as it’s easy to get carried away but we should First Focus on key marketing objectives and medium inorder to get well engage with the consumer. I truely Agree as it’s easy to get carried away but we should First Focus on key marketing objectives and medium inorder to get well engage with the consumer.

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