Are you PowerSmart?

By Dan | Published: January 18, 2011

Electrical appliances actually cost different amounts of money to run during different periods of the day

During the Christmas break Energy Australia (EA) asked Gruden if they could help create a campaign educating the Australian public on how they could save money on upcoming bills.

There were a number of energy usage calculators already made available on the Website but this time EA wanted a calculator which was much more simple, something that was fun to interact with, something visually engaging, something people would actually want to use.

Current versions forced users to input large amounts of data into several form fields, then click to see what they needed to do and how much they would save. So we thought, how about designing something that only needs 1 click, shows the savings upfront, reinforce this learning process with some handy hints then mix in a completely random element to make things a bit more interesting. And…why not use a game wheel instead of a traditional looking calculator?

EA had already trialled a large, physical version offline to great effect so why couldn’t we build upon this experience online? We thought we could. So we did.

Stay tuned for more
We’re continuing to work with Energy Australia on a number of exciting projects. In the meantime check out the calculator in action.

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