Author Archives: pauline

Social Media & B2B

By pauline | Published: May 27, 2011

At Gruden, we’re finding businesses increasingly taking social media seriously — and it’s less and less about a marketing gimmick and more about an actual communications tool. One space that’s often overlooked by the wave of social media marketing is B2B. If ‘social’ is all about people, then how is it useful when two businesses [...]

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