Most websites utilise web analytics to track usage and visitor behaviour. Some companies even take this one step further by studying competitor sites using a tool such as Hitwise. This is known as competitor intelligence (CI) or external benchmarking. But Hitwise isn’t free, and what if your company doesn’t have an analytics budget? This post [...]
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Track your brand’s online media performance for free
“How is my campaign going?” “Is my product receiving positive reviews?” “What are my competitors doing?” These are only three of many questions marketing and business managers seek answers to every day. While there are a number of excellent companies that offer media tracking in Australia there is free beta service from Google called “Google [...]